CallRail launches CallRail Labs to foster continued AI innovation in partnership with SMBs

CallRail Lab’s first release, AI-powered action plans, has gained early praise from participants

CallRail, the AI-powered lead intelligence platform, today announced the launch of its new innovation program, CallRail Labs. The first of its kind in the call analytics space, this program invites CallRail customers to influence the company’s use of voice AI via early access to new product capabilities and opportunities to provide direct feedback to product and engineering leaders.

“Since 2016, AI has been a core part of our business,” said Sean McCrohan, Vice President of Technology and leader of CallRail Labs. “Amid the market explosion of AI-driven capabilities, we are striving to move quickly but purposefully to solve real business challenges and unlock new ways for businesses to more deeply engage their customers. We are fortunate to have a large, willing set of customers to test the practical application of these new AI-enabled products and provide invaluable feedback.”

CallRail Labs is laser-focused on what matters to its customers – outcomes that drive ROI. Businesses that converse with customers over the phone now have access to a gold mine of actionable insights to maximize marketing and sales performance. Historically, extracting these insights is time consuming or impossible. The CallRail Labs team will unlock these conversations by developing simple yet powerful AI capabilities that help businesses turn more leads into better customers.

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The first CallRail Labs release – action plans – supports agents with AI-generated recommendations for next steps after a call. This feature removes the guesswork from following up with potential customers by summarizing key takeaways, consolidating them into a shareable format to email or text to frontline teams, and documenting follow-ups within CallRail’s Premium Conversation IntelligenceTM dashboard. The new feature is already in the hands of more than 300 customers.

“Introducing AI-generated action plans into our workflow has been a revelation,” said Baruch Labunski, CEO of Rank Secure. “It’s an intelligent addition to Premium Conversation IntelligenceTM that simplifies complex tasks and consistently delivers actionable, data-driven strategies, ultimately improving our overall efficiency. It’s a testament to the power of AI and how it can drive meaningful innovation. We are excited about the future prospects of Conversation Intelligence as shaped by CallRail Labs.”

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“We strive to ensure we’re listening to our customers and creating solutions that solve their real life business challenges,” said CallRail Chief Product Officer Ryan Johnson. “CallRail Labs paves the way for us to release AI tools that deliver real value to our customers while increasing marketing ROI through timely, tailored experiences.”

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