Aytm (Ask Your Target Market), a leading consumer insights platform, announced today that Sarah Snudden and Dale Gilliam joined the team as VP, Digital Transformation and Director of Product Strategy, respectively. Both of these newly created roles demonstrate the organization’s continued growth and dedication to serving the needs of its clients.
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Sarah Snudden is a long-time CPG insider, holding progressive insights leadership positions at Clorox, Seventh Generation, and Keurig Dr. Pepper, where she’s been responsible for cross-functional insights coordination, directing insights process transformation and much more. As VP, Digital Transformation, Sarah will head a group focused on helping aytm clients adopt agile insights technology solutions empowering brands to make smarter business decisions that drive value for customers and stakeholders. “It’s more important than ever to be able to integrate consumer insight at the speed of business. Coming from the client side, I know the pain points faced by insights teams all too well. I’m excited to use that knowledge in my new role, helping leaders digitally transform their insights programs,” said Sarah.
“Sarah is a true insights innovator and force for driving better, faster, and more actionable brand guidance. She’s been a friend to aytm for many years. As a champion of consumer empathy, focused on understanding and influencing consumer behavior, she’s a perfect fit for our unique culture,” said aytm COO, Shanon Adams.
Also joining the fast-growing team is Dale Gilliam, aytm’s new Director of Product Strategy. Prior to joining aytm, Dale was the founder and CEO of Troubadour Research and Consulting, where he led the company’s growth and operations in addition to being the group’s marketing scientist. He has also held positions doing competitive intelligence, panel research management, business intelligence, and data science. In his new role, Dale will lead a team focused on co-innovation, delivering value in response to client needs while developing the aytm platform to fit new and evolving landscapes. “It appears the insights industry is nearing a tipping point and aytm is already poised to be a market leader once that happens. In this new role, I’m eager to leverage my years in survey research and artificial intelligence to shepherd the product to the next level,” shared Dale.
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“We first connected eight years ago, when Dale was building Troubadour, and we were making our first foray into automating market research,” explained Lev Mazin, CEO at aytm. “Dale is a unique researcher who combines entrepreneurial passion with strong hands-on statistical skills and deeply rooted Market Research integrity with a desire to innovate. We’re so excited to welcome him to the aytm family!”