AudiencePoint’s customers can now benefit from deep insight into subscriber engagement patterns.
AudiencePoint today announced it has updated ListFit on Salesforce AppExchange, providing customers new ways to segment email lists based on their total engagement across hundreds of brands. ListFit helps brands improve re-engagement and re-activation campaigns, improve sender reputation, and increase conversions. The deep list analysis ListFit provides helps brands find new segments and see their email files mapped across a variety of different engagement metrics.
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ListFit by AudiencePoint
AudiencePoint’s native integration with Salesforce Marketing Cloud makes it easier to quickly see benefits of ListFit and push new segments back into the platform. ListFit doesn’t rely solely on a brand’s own email marketing data. Instead, ListFit leverages AudiencePoint’s dataset to illuminate how subscribers interact across hundreds of brands, revealing new and unique patterns of behavior.
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“Email is still a brand’s primary relationship channel and we have a large bank of email data,” said Paul Shriner, co-founder of AudiencePoint. “Providing a unique view of the subscriber’s actions across hundreds of senders lets brands see their preferences and patterns in an entirely new light they simply can’t get on their own.”
“We are excited that AudiencePoint is continuing to innovate on AppExchange as they help brands understand their subscribers at much deeper levels,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us.”
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 6000 solutions, 9 million customer installs and 117,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.