New milestone makes it even simpler and faster for brands to integrate loyalty across their entire customer experience
Annex Cloud, a global, enterprise technology solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, today announced a major milestone, the successful completion of their 125th technology integration. This new integration was built in partnership with Optimizely, the Digital Experience Platforms (DXP) leader, and pushes unique first-party data to their new Optimizely Data Platform.
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Annex Cloud recognized early on that integrations are key to seamless implementations and a smooth running loyalty strategy, which ultimately leads to a high-converting customer experience. Annex Cloud’s Loyalty Experience Platform™ was already integrated with Optimizely B2C Commerce Cloud. This new integration now spans the entire Optimizely Adaptive Commerce offering, including B2C Commerce, Optimizely Data Platform, and Web Experimentation.
“This is a huge milestone for us as we see this as an important investment in our current and future clients. We continue to invest every year in maintaining these partner relationships and certifications. This provides peace of mind should our clients need to change their technology stack, giving them confidence that their loyalty program and customers’ experiences will remain best-in-class. We’re committed to empowering brands to exceed customers’ changing expectations while delivering agility, security, and convenience,“ said Al Lalani, Annex Cloud’s CEO and Co-founder.
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Integrated with Optimizely’s B2C Commerce Cloud, Annex Cloud’s loyalty solution collects unique ecommerce data, enabling brands to reduce churn, know and reward their best customers, drive growth without discounting, identify upsell and cross-sell opportunities, increase repeat orders, and deliver unique and meaningful personalized experiences. The new integration pushes more than 200 unique first-party data points to the Optimizely Data Platform, enabling companies to create deep member profiles, perform sophisticated segmentation, improve campaign performance, and drive advocacy. Annex Cloud also pushes unique first-party data to Optimizely’s Web Experimentation solution, removing the guesswork from testing while allowing brands to continually get to know customers better, incent the most profitable behaviors, and drive better results across the entire customer lifecycle.
Matt Reeves, Annex Cloud Vice President of Product and Integrations said, “The investment in integrations is one way we future-proof our platform and our customers’ experience. By productizing these integrations we’re able to offer efficiencies to our clients and prospects. We’re able to meet our prime objectives of faster implementation cycles, re-usability of our integrations, and giving customers freedom to configure our integrations. I constantly encourage our sales teams, clients, and technology teams to identify new integrations and expedite the builds to be ready to support each client.”
Annex Cloud has invested heavily in building out integrations with top technology providers like Optimizely, SAP, Microsoft, Magento, Salesforce, Oracle, Shopify Plus, and BigCommerce to name a few. These integrations enable end-to-end data tracking, faster go-to-market, and a consistent omnichannel customer experience.
“Given the high acquisition costs and customer churn rates most brands are facing, we’re excited to be partnering with Annex Cloud to provide clients with an adaptive approach to winning and retaining customers. This new integration with Optimizely means brands can elevate the entire end-to-end digital customer experience,” said Optimizely’s Global Vice President Technology Partnerships Carina Conaghan.