Predictive analytics in AccuLynx revolutionizes the sales qualification process for roofing contractors
AccuLynx, the leading provider of all-in-one business management software for roofing contractors, today announced the company has added a new Lead Intelligence feature to its platform. Lead Intelligence, which uses Artificial Intelligence to predict homeowner buying behavior, empowers roofing companies with data that aims to help them prioritize sales efforts on leads that are most likely to buy from them. This feature streamlines the lead vetting process, which is often a time-consuming and subjective approach that can be less effective among inexperienced sales reps.
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Lead Intelligence is a game-changer for roofing companies,” said Mark Rattin, VP of Product at AccuLynx
“Lead Intelligence is a game-changer for roofing companies,” said Mark Rattin, VP of Product at AccuLynx. “AccuLynx customers no longer have to guess which leads to call first, or only rely on their experienced sales people to quickly close deals. Now they can improve their sales win rates by focusing their efforts on the best leads.”
AccuLynx’s Lead Intelligence feature uses hundreds of permission-based third party data attributes, including demographic, financial, and property-based information, to assign a score to a lead.
The “Lead Rank” is displayed for both Leads and Prospect records in AccuLynx, allowing users to filter and sort opportunities by “Lead Rank” in addition to other criteria. This new feature is included with all AccuLynx subscriptions.
“Lead Intelligence supports our mission of providing roofing contractors with easy-to-use technology tools that help them work smarter and grow their business,” said Mike Stein, CEO of AccuLynx. “It will simplify our customers’ sales processes and increase their conversion rates.”
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