Accenture has invested, through Accenture Ventures, in Profitmind, a retail technology company that has developed an agentic AI platform to help retailers automate decisions across pricing, inventory and planning. As part of this investment, Accenture and Profitmind are also entering into a strategic partnership. This investment and partnership will further expand Accenture’s existing data and AI capabilities in retail, enabling clients to bridge the gap between insights and action.
As the retail landscape undergoes significant transformation, agentic AI has emerged as a critical enabler for brands seeking to navigate unprecedented complexity. Unlike conventional automation, agentic AI systems independently interpret vast datasets, coordinate actions across diverse workflows, and adapt dynamically to real-time market shifts, fostering a new era of operational responsiveness and improved, personalized customer experiences. In fact, a recent Accenture survey highlights that consumers are 1.5 times as engaged, 2.3 times more likely to recommend a brand online, and 1.7 times more likely to accept a higher price from a brand that provides emotionally engaging experiences.
Profitmind’s platform uses a network of intelligent AI agents that help retail teams connect pricing, inventory, promotions, and assortment data and generate relevant and timely recommendations that can be executed with the speed that is imperative in an increasingly competitive field. The platform blends machine learning, gen AI, and agentic AI to help teams make faster, more informed decisions, while maintaining visibility into the reasoning and expected outcomes of AI-generated actions.
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“In retail, AI is reinventing how people shop, how businesses operate and how employees work. Retailers are navigating relentless disruption—and nowhere is the impact more acute than in merchandising. Frequently considered the heart and soul of retail, executives are often overwhelmed by massive amounts of data, reports and spreadsheets, leaving little time for effective decision-making,” said Jill Standish, Accenture’s global retail lead. “Profitmind bridges the gap between insight and action through agentic AI. It mirrors how retailers run their businesses, linking data from multiple sources for clear, prioritized recommendations that can be trusted and executed quickly in response to an increasingly competitive industry.”
“Profitmind launched the first agentic platform for retail at NRF 2024. Now, by teaming with Accenture, we are directly addressing the operational complexities retailers face across markets, channels and data systems. This partnership allows us to bring that innovation to more global clients, delivering consistent solutions that increase agility and turn critical insights into tangible business outcomes,” said Dr. Mark Chrystal, co-founder and CEO, Profitmind.