1105 Media Inc. announced “Leads Powered By Prophyts,” an initiative that will run all campaign-generated leads through the powerful Prophyts prediction engine, giving marketers a deeper level of purchase intelligence related to their traditional demand-gen and lead-gen efforts.
The powerful predictive Prophyts algorithm is able to identify early-stage buyers that are in-market to purchase products within specific technology categories. By overlaying this AI with traditional campaign-generated leads, marketers can hyper-target and prioritize their campaign-generated leads, in essence, super-charging their efforts.
“We know that 21st-century marketing teams are a revenue center within today’s organizations, and we need to be able to provide the very best ROI using every resource and technology that’s available to us. The Prophyts prediction engine, which is tuned to identify early-stage buyers, is a perfect complement to any lead campaign that runs with us,” said Henry Allain, COO, 1105 Media.