Vistex, a global leader in software solutions for managing pricing, trade, royalties, and incentives, announced today that the Promotion Optimization Institute (POI) has released the 2021 POI EPx Vendor Panorama Vistex achieves Best-in-Class distinction in three categories: Foodservice, Headquarter Planning and Dashboards.
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“We are excited that POI recognizes our continued commitment to providing our clients with an intuitive user interface, combined with our enhanced planning capability using data science to deliver a solid revenue growth management platform,” said Joel Cartwright, Industry Principal, Consumer Products at Vistex.
The application includes an enhanced UX, designed with intuitive workflows. Copy functionality and editing capabilities allow the user to bundle workloads such as promotions and evaluate forecasts. The landing page dashboard serves up predictive analytics and calls out risks that can take the plan off course or lead to ineffective trade funding.
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POI reports:
“Vistex’s TPO capability determines the best trade promotion schedule with respect to gross sales, net sales and net profit for the retailer as well as the manufacturer. ”
“Vistex offers retail pricing with automatic model selection capability that determines the best model representing the relationship between demand and price actions.”
“Vistex has a Foodservice offering that mirrors the TPx offering for retail manufacturers.”