Validity, the most trusted name in customer data quality, announced today it has been named a Silver winner in the Best in Biz Awards’ “Most Innovative Enterprise Product of the Year” for its Everest platform. The Best in Biz Awards are the only independent business awards program that is judged each year by editors and reporters from top-tier publications throughout North America.
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Launched in August of 2020, Everest is a complete email analytics platform powered by Validity’s exclusive data feeds, the largest data network in the industry, and widespread integration and support within the email ecosystem. It offers marketers a complete set of tools to prepare, test, optimize, and measure their email campaigns.
With Everest, brands can see how their campaigns perform compared to other global senders as well as against their top competitors. These unique capabilities offer marketers the most complete analysis of their email marketing channels, enabling them to get more email delivered and more customers engaged than ever before.
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Despite the global challenges, the 10th annual Best in Biz Awards program saw a particularly strong field of entries from public and private companies of all sizes, geographic regions, and industries in the U.S. and Canada.
These included some of the most recognizable and admired global brands to the most innovative start-ups and nimble local companies, proving North American business’ resilience and ability to continually innovate and grow despite the odds. The judges were impressed with this year’s winners’ agility and adaptability that allowed their businesses to thrive, especially the willingness to go the extra mile to help their customers.
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