UK-based marketplace software startup MeasureMatch has launched an expansion of its digital transformation services categories in response to customer demand that has been reaching well beyond the platform’s original focus on marketing, commerce, customer experience and analytics business needs.
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This expansion of services categories builds on MeasureMatch’s three core clusters of services regularly sought after by its customers.
- CRM & Marketing Automation
MeasureMatch’s largest professional services category, CRM & Marketing Automation, serves the requirements of business leaders who have adopted systems like Salesforce, HubSpot, Freshsales, Intercom, Zoho and related, but need extra expertise to execute advanced configurations, integrations and to create greater insight from the vast volumes of data collected.
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- Data Visualization, Analytics & Business Intelligence
Another popular and growing category, MeasureMatch is seeing businesses globally are attempting to use products like Google Data Studio, Microsoft’s Power BI, plus Salesforce’s Tableau and Datorama, but these systems are developing more quickly than internal skills and capabilities or there are simply too few people to do the work.
- Product & Customer Experience Analytics
The appetite for understanding marketing investment performance, attributable customer journeys and product usability is rapidly growing through solutions including Amplitude, Mixpanel, FullStory, Google Analytics, Segment and many more.
“Despite the lofty associations, digital transformation is real and happening on both a micro and macro level across all types, shapes and sizes of organizations globally. The core clusters of services we’ve seen emerge over the past 18 months have served as valuable bellwethers for the current category expansion, which opens up exciting new areas of value for clients, for service providers and for the SaaS and enterprise software vendors underpinning digital transformation initiatives,” noted James Sandoval, MeasureMatch Founder & CEO.
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