Norvin to manage New Brand Accounts for Business Affairs, Talent & Rights Management, Talent Payment and Vendor Payments
Extreme Reach, the global leader in creative logistics, has hired brand and creative leader Samantha Norvin as Senior Director, Brand, for its Talent Business Affairs division, the company reported today. Norvin will directly support and manage Extreme Reach’s work with brands in Business Affairs, Talent & Rights Management, Talent Payment and Vendor Payments.
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Sam’s demonstrated excellence in working with brands, creative agencies and other industry influencers in the area of business affairs services is well known.”— Extreme Reach Chief Client Officer Patrick Hanavan
Norvin is a respected and well-connected industry pro. Her deep experience includes roles at several agencies, most recently eight years at Ogilvy, where she was a partner and also director of business affairs. In that capacity she worked extensively with Extreme Reach’s creative asset management platform. Norvin was a member of the 4As Business Affairs & Operations Committee for a decade and for the last three years, served as chair.
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“We are very fortunate to welcome Sam to ER,” said Extreme Reach Chief Client Officer Patrick Hanavan. “Her demonstrated excellence in working with brands, creative agencies and other industry influencers in the area of business affairs services is well known. Sam joins an amazing team of Talent and Business Affairs experts as we continue to support our growing list of clients.”
Before joining Ogilvy, Norvin served as director of business affairs in the New York offices of Figliulo & Partners (now FIG) and TBWA\Chiat\Day. Earlier, she worked for Havas; J. Walter Thompson; and Jordan, McGrath, Case & Partners.
“For years I’ve admired the top notch team and technology that define Extreme Reach,” said Norvin. “The newly ratified SAG-AFTRA Commercials Contract, as well as the continued evolution and convergence of TV and video, make this a particularly exciting time to be joining the team. I look forward to enhancing our clients’ success in all areas of business affairs and am very pleased to be here.”
Norvin, a Syracuse graduate, will work out of the company’s New York headquarters.