Creatio, a global software company providing a leading low-code platform for process management and CRM, has been identified as one of the seven most significant players in the The Forrester Wave: Healthcare CRM Providers, Q1 2020 report published by Forrester Research.
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Forrester, one of the most influential research and advisory firms in the world, defines healthcare CRM as: “A customer relationship management system designed for HCOs to engage, attract, acquire, and retain customers as well as aggregate multiple types of data — including clinical, demographic, scheduling, financial, and more — to create insight into healthcare customers’ activity and behavior.”¹ The recent report shows how each provider measures up and helps healthcare leaders select the right CRM provider for their needs.
Creatio’s offering is a low-code platform for process management and CRM. The system allows healthcare organizations to obtain a complete view of patients, store various attributes, including a complete history of interactions (e.g. visits, requests, claims), and predict behavior and preferences for better and more personal interactions with patients. The vendor also provides industry specific ready-to-use apps and add-ons so organizations could further extend and customize the system functionality.
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“Our mission is to help companies accelerate by providing a platform to automate their business ideas faster and easier. Healthcare organizations around the globe benefit from the superpowers that our products have: a BPM engine to change processes faster, a low-code platform for ultimate agility, and a unified CRM for cross-departmental alignment. We are thrilled to be recognized among the most significant players of healthcare CRM solutions by a trusted research firm like Forrester,” said Katherine Kostereva, CEO and Managing Partner at Creatio.
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