Zeenk today announces that it has closed an initial investment from Thrasio, the leading aggregator of Amazon brands, to support the development of Zeenk’s actionable analytics advertising and sales platform for Amazon third-party brands. The funding enables Zeenk to launch, leveraging the technology and staff from its predecessor, Nanigans, to deliver the platform.
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The direct seller business, driven by the growth of third-party e-commerce channels and powerful self-service commerce platforms, has grown explosively in the last 5 years. Tens of thousands of brands have emerged as significant Amazon third-party sellers. To succeed in a very competitive market, these companies seek to optimize their financial performance and investment across all their advertising and sales channels. Zeenk is the first solution to provide this optimization and does so with an easy to use, self-service, SAAS model.
“Sellers on third-party marketplaces face enormous challenges and motivated competition,” said Carlos Cashman, CEO of Thrasio. “Zeenk’s powerful platform will help these brands take action on marketing and sales insights to better manage their spending and accelerate their growth.”
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The Zeenk development team is applying its many decades of experience in advertising analytics and the innovative technology developed at Nanigans, to bring a powerful, easy-to-use SAAS solution to the rapidly growing e-commerce market.
“Nanigans’ powerful reporting and data exploration platform is being adapted to support the Amazon marketplace, including support for Google and Facebook attribution,” said Claude Denton, formerly CTO of Nanigans and now CTO of Zeenk. “Zeenk’s incremental value and data modeling is built on top of many years of work by Nanigans.”