Torchlite achieved 228 % revenue growth over the last 12 months and tripled its customer base
SaaS-based marketplace- Torchlite closed a $ 2 million seed round that brings the total funding to $4 million. Subsequently, it added two marketing technology veterans to its board.
Former CEO of Salesforce Marketing Cloud, Scott McCorkle joined the board as executive chairman; whereas the New York-based Yext, CMO, Jeffrey K. Rohrs, joins as a director.
The Indianapolis-based Torchlite achieved 228 % revenue growth over the last 12 months; tripled its customer base; and grew its network of marketing freelancers, or Torchliters, to 250. In 2016, it announced the addition of 140 jobs over the next three years. The company surpassed $ 2 million annual revenue in its first year of operations in 2015, and reported $ 1 million in recurring revenue in more than a month after starting up.
“What makes us different,” said Susan Marshall, CEO, Torchlite,”is that we give marketers a powerful platform to directly connect their marketing plan to a network of vetted marketing experts, called Torchliters. These marketing pros build brand awareness, manage your social presence, drive leads or execute virtually any marketing campaign.”Torchliters engage with businesses of every size through Torchlite Action, a SaaS platform that identifies marketing priorities and helps manage campaigns.
“Picking up where the other 5,000 MarTech companies leave off, we focus on helping marketers deliver outcomes and results, no matter what technology they use,” Marshall explained.
McCorkle’s will lead Torchlite’s product development
McCorkle will provide expert direction on go-to-market strategies, contributing to the development of products and technology at Torchlite.
“I speak with marketing executives every day and there is a strong common theme: companies need help accelerating their marketing plans to action. That help could be through technology to identify marketing objectives managing marketing campaigns and deliverables to completion, and finding experts to do the work,” ” said McCorkle.
Prior to Salesforce, McCorkle was the President of Technology and Strategy at ExactTarget (acquired by Salesforce in 2013), where he led its expansion across four continents and created the industry’s first marketing cloud platform. In his 27 years of career, McCorkle has also served as Co-founder and President of Mezzia, Inc (acquired by VFA), and VP of IBM’s CRM Product Group, in addition to VP of Software Artistry. He is currently, the Executive Chairman at Fuzic, a platform that engages on-site customers through custom audio advertising, and Board member of Amplero, an AI marketing company.
Rohrs will guide the company’s vision
Rohrs will be leveraging his extensive marketing experience at the board level to help guide the company’s approach and vision to empowering marketers.
Rohrs said, “Torchlite’s impressive combination of technology and on-demand talent stands to help companies of all sizes market more efficiently than ever before.
Their offering eliminates either/or marketing hiring decisions, allowing organizations to tap into a deep bench with rich strategic, creative and technological expertise that would take years to otherwise build in-house.”
Prior to joining Yext, Rohrs served as the VP- Marketing Insights at Salesforce and ExactTarget. He has also served as President and Chief Internet Strategist at Optiem.
Read Also: Digital Marketing R&D Platform Quantifi Unveiled to Accelerate Advertising Experimentation