In a major leadership change, Salesforce has announced a new Chief Marketing Officer (CMO) following the departure of former executive Lynn Vojvodich. The leading marketing automation company named Simon Mulcahy as their new CMO. This is the second stint as CMO at Salesforce for Mulcahy. He held the position as an interim executive between April and December 2016.
“Lynn Vojvodich has decided to leave Salesforce to pursue interests outside of the company,” said a Salesforce spokesperson. “We appreciate Lynn’s contributions to the success of Salesforce, and wish her the best in the next phase of her journey.”
Simon Mulcahy joined Salesforce in 2011 as the Vice President Solution Engineering and “Ignite” Customer Transformation Program. It’s the success of “Ignite’ that catapulted Mulcahy to the top leadership position in the MarTech firm, where he has held positions as SVP Innovation & Solution Engineering and EVP Retail Cloud. Simon Mulcahy was earlier an advisor at the World Economic Forum and its Head of IT Industries.
As the CMO of world’s foremost marketing cloud company, Simon Mulcahy will now be responsible for leading Salesforce’s global marketing organization, piloting its market leadership, global awareness, demand generation, strategic events and communications.
Lynn Vojvodich, an accomplished MarTech thought-leader who joined Salesforce in 2013 from Andreessen Horowitz, was unavailable for comments on her next steps. The MarTech veteran has 20+ years of experience in design engineering and Enterprise Marketing. She served as CMO at Terracotta. The Harvard Business School alumna is also the founder and former CEO of Take3, a start-up consultation firm for marketing and advertising companies.
The latest change in leadership at Salesforce will accelerate company’s expansive ambitions into 2017, allowing it to focus on market consolidation based on superlative M&A and funding strategies.