RedBird Announces Agreement to Sell N3 to Accenture

Sale of tech-enabled sales solutions provider represents successful outcome for RedBird

RedBird Capital Partners (“RedBird”) and N3 (the “Company”) announced today an agreement to sell N3 to Accenture (NYSE: ACN). Terms of the transaction were not disclosed.

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Headquartered in Atlanta, Georgia, N3 is a tech-enabled sales and demand generation firm with specialized talent across areas such as cloud, software and 5G ecosystems. The company utilizes its artificial intelligence-powered platform to generate efficient sales conversion and high-value revenue solutions for its clients.

With over 2,200 employees and locations across five continents, the Company leverages its global reach as a key partner to leading technology firms, including Microsoft, Cisco, and SAP.

“N3 has experienced tremendous growth during its partnership with RedBird, and this is a real credit to Jeff and his team who have built N3 into a critical sales partner within the leading cloud and software ecosystems,” said Gerry Cardinale, Founder and Managing Partner of RedBird. “We wish the N3 team continued success in their new partnership with Accenture.”

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“It’s been an incredible journey, and I appreciate RedBird’s support as a partner who truly understands the key elements of company building, as well as the transformational changes rapidly occurring across the cloud landscape tied to virtual sales capabilities,” said Jeff Laue, Founder and CEO of N3. “We’re excited to continue delivering for our customers as a member of the Accenture organization.”

Guggenheim Securities, LLC served as financial advisor to N3 and RedBird on the transaction. Fried, Frank, Harris, Shriver & Jacobson LLP served as legal advisor to RedBird, while Alston & Bird LLP served as legal advisor to N3.

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AccentureAlston & Bird LLPCiscoGuggenheim Securitieslegal advisor to N3MicrosoftNewsRedBirdRedBird Capital PartnersSAP
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