One of the leading companies in Predictive Analytics and Lead Generation in the real estate sector, offrs.com (offrs), recently announced the launch of its AI-powered app marketplace. Named Smart Apps, the marketplace drives Marketing Automation by using the power of its Smart Data. The marketplace will witness the launch of eight premiere apps for a start, direct mail, Marketing Automation for email, Voice mail, and Online ads, to name a few. In addition, the marketplace will also include apps that will assist agents in accessing leads anywhere in the US
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The proprietary ML algorithm of ‘offrs’ processes more than 300 data points to foresee real estate transactions happening in the future. It then use AI to optimize Marketing endeavors. Real estate agents will get easy access to Big Data and Predictive Analytics so as to make informed decisions and invest their money in the right places. In this way, they would be able to drive successful marketing campaigns.
The new offrs platform will allow customers to administer their Marketing strategy and budget from a single location within the Smart Apps marketplace. This will provide them with flexibility and real-time optimization capabilities to enhance the campaigns at any given point in time. They would have the option to pause and reallocate the budget depending upon the performance of the campaign.
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The First Series of Apps on the Smart Apps Marketplace will Include:
- Territory Builder – Customizable access to Smart Data and leads.
- Marketing Autopilot Apps – Automated marketing apps for Facebook, email, voicemail and direct mail.
- Smart Sites – It creates lead-capture websites to offer better home valuation experiences.
- Reach150 – Provides reputation management options and allows real estate agents to launch review websites.
Rich Swier, Founder of offrs.com said, “This new version of our platform is truly the result of working with thousands of agents and gathering data and feedback on how we could best impact the success of our customers. We are working with our partners, other third-party apps and innovating ourselves to bring something truly unique to the market.”
SmartZip, First, CINC, ProspectNow, and Market Leader are offrs’ major competitors.
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