Playwire, a global technology company specializing in revenue amplification for publishers and content creators, has won the Digiday Technology Award for Best Monetization Platform for Publishers.
Playwire, a global technology company specializing in revenue amplification for publishers and content creators, has won the Digiday Technology Award for Best Monetization Platform for Publishers. The Digiday Technology Awards highlight organizations that play foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences, and make the most of digital real estate.
Read More:6 Effective Tips To Help B2B Marketing And Sales Teams Generate Higher-Quality Leads
Playwire received this award for their proven revenue amplification that monetizes partner’s web, mobile app, and OTT offerings with a universal goal of pushing ad revenue past what companies can find on Google Ad Manager or with their competitors. Playwire offers incredible value to publishers with their RAMP program that merges direct ad sales, client- and server-side bidders, and machine-learning-based predictive analytics. These assets and their global office footprint, in-house creative team, custom video player, and data management platform differentiate them substantially in the market. They have a holistic offering for publishers, focusing on adding new technologies and new revenue streams.
“We are honored to be chosen for this award as Digiday is a trusted and influential industry leader,” shared Jayson Dubin, CEO of Playwire. “Our team works tirelessly to ensure that our publishers maximize their revenue potential, and this award is an acknowledgment of the value we have been able to provide.”
Since 2007, Playwire has been a diligent partner for companies across various industries; their existing partners include Toys “R” Us, Party City, Chess.com, Collider, GameZone, and Kidoodle. Playwire helps publishers make more from their user base through a comprehensive set of advertising products, services, and channels, including Kids Club, PlugIN!, RAMP, Retail IQ, and Trendi Video. These solutions help content creators and publishers best monetize their user bases with fully-optimized ads seamlessly throughout text and video content.
Read More: Coveo For Commerce Transforms The Way Businesses Sell Online