Salesforce [NYSE :CRM ], the global leader in CRM, today announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2018 Magic Quadrant for CRM Lead Management. Salesforce was placed for its completeness of vision and ability to execute.
Salesforce Pardot enables marketing and sales teams to align better than ever with innovative lead management capabilities including AI-powered lead scoring, lead nurturing and lead routing—delivering a smarter and more personalized customer experience.
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“A single platform across sales and marketing is crucial to delivering best-in-class lead management,” said Michael Kostow, SVP & GM, Salesforce Pardot. “Powered by artificial intelligence and marketing analytics—including multi-touch attribution—Pardot helps customers increase pipeline, sales and drive deeper relationships.”
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Salesforce Pardot is a leading B2B marketing automation solution, delivering intelligent lead management, faster sales cycles and a smarter, more personalized customer experience. With innovative features including recently announced Einstein Campaign Insights and Einstein Behavior Scoring, Pardot empowers marketers to create more leads, increase pipeline and arm sales teams with personalized content at the right time. Pardot customers like VMWare have experienced a 20 percent increase in productivity, a 20 percent increase in additional revenue and an overall 641 percent increase in return on investment1.
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Gartner defines CRM lead management as applications that facilitate a business’s inbound and outbound customer acquisition, online and offline. Lead management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management. This critical connectivity facilitates business profitability through the acquisition of new customers and retention or upselling of existing customers.
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