The New Adobe Cloud Platform Launch Integration Makes It Easier Than Ever For Brands To Activate PebblePost’s Solution So They Can Start Generating Revenue Right Away
PebblePost, the inventor of the Programmatic Direct Mail® solution, has announced a new integration with Adobe Cloud Platform Launch, Adobe’s next-generation tag management system. The integration will allow brands to automatically activate PebblePost’s solution without changing any code on their sites.
At the time of this announcement, Geoff Dodge, Chief Growth Officer, PebblePost, said, “This collaboration with Adobe allows us to introduce Programmatic Direct Mail to a larger market. PebblePost continues to introduce more advancements to the platform and grow its consumer behavior data, improving its ability to deliver on marketers’ needs in a respectful, fraud-free, and compelling manner.”
The new Launch by Adobe integration makes it easier than ever for brands to activate PebblePost’s solution so they can start generating revenue right away.
PebblePost’s Programmatic Direct Mail solution uses programmatic technology to analyze consumer activity online — and then deliver tangible, relevant and personalized physical media to their homes. While its solution begins with digital, PebblePost avoids the limitations associated with digital advertising, such as viewability, fraud, disruption of the user experience and ad blocking.
Over the past few years, brands on the platform have proven the value and effectiveness of what they’re calling the newest channel since Search and Social. Marketers using the PebblePost platform report that on average seven to 10 percent of all mail sent results in a purchase, compared to display advertising’s 0.02 percent response rate on all impressions.
Adam Solomon, Chief Product Officer, PebblePost, said, “The ability to integrate new technology and functionality quickly and effectively is vital to the brands we work with. We’re excited to offer our existing and prospective marketers this ease of access to our proven product and services through the Launch by Adobe extension.”
Jon Viray, Product Marketing Manager, Adobe, said, “PebblePost’s offering is an effective way for brands to communicate with customers in their journey from online to offline to in store. Its Launch by Adobe extension will help brands define what customer behaviors to capture and how best to leverage that data to maximize revenue.”