Oracle’s Marketing Cloud, part of its Oracle Customer Experience (CX) Cloud announced updates to its Content Marketing and its B2B marketing automation platform, Eloqua.
Marketers want to make it easier to create and drive content to clients. Oracle feels ever increasing customer expectations will force B2B organizations to break down the compartmentalization between marketing, sales and other customer facing departments and prevent a fragmented customer experience. To address this challenge, Oracle has introduced a new Content Portal, Program Canvas and Responsive Content Editor within the Oracle Marketing Cloud.
“The very nature of B2B marketing is changing and as a result marketers need to rethink content strategies and work closer than ever with sales to generate and convert leads,” said Stephen Streich, senior director of product management, Oracle Marketing Cloud. “With the latest additions to Oracle Eloqua and Oracle Content Marketing, Oracle is empowering marketers to quickly create and share compelling content across their organization and reduce the number of steps required to identify and pursue new leads. This will drive efficiency across the marketing and sales process and ultimately help marketers improve the customer experience and lead generation.”