OneSignal, Inc., the leading provider of push notifications and messaging solutions, has announced a new suite of Advanced Analytics features to provide its 900,000+ users insight on the impact and outcome of each of the 6 billion daily delivered messages.
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From individual developers to enterprise-level companies, businesses of all sizes and industries across the globe use OneSignal to build deeper customer relationships. Advanced Analytics, now accessible across all channels, includes Outcomes, Confirmed Deliveries, and Influenced Opens. This serves as a turn-key solution for measuring, reporting, and uncovering actions users take on a website or app. Originally released in beta last November, OneSignal’s newest Advanced Analytic tool has now reached 100% of its install base.
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OneSignal’s Advanced Analytics enables businesses to better understand user behavior, specifically how their push notification, email, or in-app message is driving a certain outcome. This allows businesses to easily incorporate specific goals, such as subscription purchases or activity-level completion, and in turn measure which type of engagement is most effective for their brand. Implementing this functionality simply requires one line of code, and OneSignal users are already leveraging its Advanced Analytics capabilities to grow revenue by tracking specific events such as purchase or subscription.
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