As Kroger-owned Home Chef continues to grow they are launching Retail Aware’s in-store analytics solution to track inventory and provide other real-time product and shopper insights previously unavailable.
Retail Aware has launched its newest pilot with Home Chef, the leading meal solutions company with both a retail and online presence, to help serve the up to 2,000 Kroger owned grocery banner locations that carry Home Chef meals nationwide.
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“We are proud to work with Home Chef to help drive on-shelf availability,” Retail Aware founder and CEO Keith Fix said. “As Retail Aware continues its growth, our mission has remained the same – to provide real-time product and shopper insights that improve brand performance and the consumer’s retail experience.”
Retail Aware empowers decisions backed by real-time data to improve campaign metrics, increase sales, monitor stockouts, and ensure execution, all from a user friendly technology platform. Leveraging Retail Aware’s patent-pending technology, brands and retailers can close feedback loops to gain real-time visibility into store operations.
“We’re excited to launch the pilot program with Retail Aware,” said Mitch Esparza, Director of Retail Business Operations at Home Chef. “At Home Chef, we’re committed to inspiring and enabling people to cook through simple, delicious and convenient meals, and Retail Aware’s solution will help us learn about shoppers’ behaviors in real-time and ensure people can find Home Chef meals in their local grocery store.”
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