2,500 marketers, community builders, membership experts, and customer success leaders gathered for the 2-week event.
Higher Logic, the industry leading, human-focused engagement platform brought together 2,500 industry professionals to share best practices, network with community leaders, and learn strategies to better engage their members, customers, and employees. The two-week, virtual, user conference featured 50+ sessions focused on increasing engagement, building online communities, and solving community challenges.
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Taking the annual event virtual has allowed Higher Logic to reach more customers and industry professionals than ever before, driving engagement and peer to peer networking. Registered attendees got to be part of the Super Forum event community where they engaged in ask-me-anything sessions with industry experts, held discussions on the future of community, and were able to watch replays of event sessions.
“This year, we are focused on delivering the best customer experience so that our customers have the tools and resources they need to make their customers successful,” said Kevin Boyce, Higher Logic’s Chief Executive Officer. “The pandemic has made it clear that bringing people together online in a community is the best way to drive engagement. So, we’ve shifted our roadmap priorities and surged on engineering deliverables to support the needs of a rapidly changing world.”
Super Forum is a great example of innovation in action. Higher Logic used its latest product release to show how an event engagement community can drive engagement for virtual events. The community helped to connect attendees to content, conversations, and each other while building meaningful connections and driving toward shared outcomes.
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During the event, Higher Logic shared updates about the future of the engagement platform. Key product innovations were centered on the user experience with a purpose-built, content driven strategy. Highlights include:
- A new community thread type to facilitate asking questions and soliciting answers
- A full community Library redesign that provides a simpler way to upload, manage, and locate resources, saving time for both administrators and their community members
- A new Mobile app for Community, purpose-built for an on-the-go experience to drive engagement and make key community functionality even easier to access and use
- The roll out of Advanced Starter Kits for Communications, Higher Logic’s marketing automation solution, making it easier for customers to create email campaigns with proven best practices
“We know experiences matter for our customers, and for their customers. Our platform has always been about creating experiences that drive engagement across the user or member journey,” said Higher Logic’s Chief Customer Officer, Jay Nathan. “With the shift into a virtual world, our customers need a strong solution to create authentic human connection in a safe space. Super Forum has not only given them resources to develop their own strategy but has been a firsthand example of how to drive engagement through community.”
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