New business marketing suite helps enterprises identify and retain key commercial clients in evolving economic landscape
Equifax is bringing new business data insights and analytics built for action to enterprises of all sizes as they look for new ways to weather a challenging economic landscape and plan for the future. The new B2bConnectTM business marketing suite is designed to help enterprises better prospect, segment, and retain key business clients with intelligence on more than 150 million global companies, including 53 million U.S. businesses and 80 million B2B contacts. The solution includes access to DigitalConnectTM, a new purchase intent tool that enables business marketing campaigns to operate with a high degree of accuracy and qualification.
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“In today’s rapidly evolving economic climate, incomplete information can undermine the effectiveness of commercial prospecting and retention programs,” said William Phelan, senior vice president and general manager of PayNet, an Equifax company. “Smarter insights drive smarter actions and verified data is critical for decision making. With B2bConnect, Equifax is providing the extended, omni-channel view of businesses and purchasers that enterprises need to better qualify commercial prospects and improve engagement with existing customers.”
The B2bConnect suite includes Equifax verified firmographic information such as industry coding, revenues, number of employees, corporate hierarchy, and many other valuable attributes to give a complete and holistic view of the customer. The suite also includes the new DigitalConnectTM purchase intent solution to help enterprises better identify key business decision makers currently seeking products or services.