Dynata, the world’s largest first-party data and insights platform, ranked as the No. 2 “Data & Analytics Provider” and among the top 10 of the “Most Innovative Suppliers” in the 2020 edition of the GreenBook Research Industry Trends (GRIT) Report, considered a leading benchmark of the market research industry’s top innovators.
“We are honored to once again be acknowledged as a leader in data and analytics, recognized for the power of our unparalleled fully-permissioned first-party data,” said Gary S. Laben, CEO of Dynata. “Our business is built on the reach and quality of our data, encompassing 62+ million consumers and B2B professionals. Our differentiated datasets ensure that we can deliver the insights our clients need across every industry and geography, with the solutions and expertise they need to solve their biggest challenges.”
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In addition to Dynata’s ranking of ninth overall in the “Most Innovative Suppliers” category, the company placed fifth in “Full/Field Service Providers.” Both rankings are a testimonial to the company’s ongoing commitment to partnership and delivering innovative solutions to its clients. Last year the company launched Dynata Insights Platform, an end-to-end solution that allows clients to access every element of the marketing lifecycle, from market research to media, advertising, and CRM. Along with these rankings, Dynata was ranked in the top 10 for qualitative research.
The 2020 GRIT Top 50 uses an aggregate of responses from market research suppliers, clients, and insights professionals, encompassing 2,098 completed interviews globally. As a peer-based survey, GreenBook considers it a good proxy for business growth, a useful snapshot for strategic planning, and a key metric used to assess a company’s position in the marketplace.