Bynder, the leading digital asset management solution, has partnered with Salesforce Commerce Cloud to provide feature-rich commerce platform for shoppers. The Amsterdam-based marketing software company joined the Salesforce Partner Program with an aim to provide the fastest path to unified commerce platform. Integration with Salesforce Commerce Cloud will ensure a smooth, personalized shopping experience in-store and online for B2B and B2C customers.
Salesforce Commerce Cloud, the top unified commerce software, offers cutting-edge shopper engagement technology that allows marketers to create campaigns with flawless customer experience. Integrating with Bynder’s award winning marketing automation capabilities will enable Salesforce users to curate and use content simplifying the existing commerce processes. Brands can leverage user-friendly features provided by both companies to extend the scope of commerce cloud beyond marketing, customer service, and mobile e-commerce.
Bynder’s integration with Salesforce Commerce Cloud is a unique e-commerce event that promises to create an optimized content delivery channel for multiple channels and markets. Content marketers who use Salesforce Commerce Cloud can import web-compatible images directly from Bynder without losing track of resource inventory. Additionally, B2B marketers can make real-time collaborative edits and approvals, breaking away from silos. Collaboration with Bynder also enables marketers to seamlessly share and store files, auto-format content and scale commerce campaigns through one central hub for the entire enterprise.
Bynder, founded in 2013, is on an accelerated growth path. In August 2016, the marketing software solution provider for data asset management raised $22 million in Series A, led by Insight Venture Partners. Earlier, the company led by CEO Chris Hall acquired SocialExpress, a startup company that provides social media analytics tool.
“This new platform directly benefits marketers to ensure brand consistency across all touchpoints. Branding teams will save significant time updating digital assets on e-Commerce platforms. The integration will reduce the risk of displaying outdated materials and allow brands to go to market faster, armed with the latest product and campaign materials,” says Chris Hall, Founder, and CEO of Bynder.
Bynder’s content hub is by far the most efficient cloud-based brand portal provider, driven by powerful commerce and social media analytics. As Salesforce Partner, the company can build cutting-edge marketing technologies in coming months.