As part of its suite, AppsFlyer launched today a SKAdNetwork simulation dashboard. The new dashboard presents AppsFlyer customers with the insights they’ll have access to through AppsFlyer from SKAdNetwork. The dashboard transforms their real, current attribution data to how it will look when processed through SKAdNetwork, once iOS14 is publicly available.
SKAdNetwork presents new functional and structural challenges for the advertiser, and AppsFlyer designed its solutions to tackle each of these challenges. AppsFlyer’s latest iOS SDK was recently released for general availability (GA) as part of its iOS 14 readiness suite. The new SDK supports AppsFlyer’s aggregated attribution approach and includes several critical areas of functionality:
- Full iOS 14 readiness: Support for iOS 14 APIs and the AppTrackingTransparency (ATT) privacy framework
- SKAdNetwork: Integration with the SKAdNetwork API, support for the new AppsFlyer SKAdNetwork-ready solution, and a seamless server-side conversion value configuration
- API name changes: APIs have been renamed, enhancing ease-of-use
- Apple Search Ads API: Support for the updated API
With AppsFlyer’s solution, app developers have full control over their data, deciding exactly how it is collected, managed, and used by partners via data access permissions. Each partner can be configured in the advanced privacy mode, which leverages Differential Privacy and limits their access to user level data only to users that have provided the ATT consent.
“We’re excited to cooperate with AppsFlyer’s SKAdNetwork solution,” said Yevgeny Peres, Vice President Growth, IronSource. “We believe MMPs continue to have an important role to play in the post-iOS 14 era, empowering advertisers to streamline implementation of SKADNetwork and continue to access their data in an actionable way. As part of that, we are committed to sharing all SKAdNetwork postback data with our advertisers. Transparency has always been a core part of our offering, and the advent of iOS 14 won’t change that.”
“While it will take time for the industry to get the full picture of SKAdNetwork, we are determined to help advertisers prepare,” said Oren Kaniel, Co-Founder and CEO, AppsFlyer. “AppsFlyer customers can already gain a concrete understanding of how SKAdNetwork will affect their data starting today. They can understand the value they’ll gain, and more importantly, be fully prepared ahead of the upcoming changes in iOS 14, putting them in the driver’s seat when it comes to data accuracy, security, and privacy.”
This new dashboard helps advertisers get a sense for what their SKAdNetwork data will look like and configure the fields they’d like to measure. By witnessing the real impact on their insights, advertisers can optimize and strategize ahead of iOS 14. This means that the day iOS 14 becomes available, advertisers will already be equipped with the tools for making the most of their data.