6sense, the industry’s leading intelligent marketing cloud, announced the expansion of its executive team with three key hires who will help lead the go-to-market strategy and further accelerate growth in the business. David Simon joins 6sense as Chief Revenue Officer; Kyle Christensen takes the helm as Chief Marketing Officer and Sanjay Kini joins as Vice President of Sales Engineering. As proven leaders of high-growth SaaS companies, including Oracle Marketing Cloud, Salesforce, and Responsys, they will support 6sense’s mission to transform marketing technology and empower sales and marketing teams with the power of big data and artificial intelligence.
The announcement comes during a period of significant innovation in the billion-dollar marketing automation industry, as advances in data science are unleashing a new breed of software companies. Led by newly announced CEOJason Zintak, 6sense has built a patented big data platform that uniquely captures buyer intent signals across every digital and offline interaction, and uses artificial intelligence to combine these signals and mathematically predict when a prospect is in-market for new products or services. Recently named the industry leader in Forrester’s recent Wave report, 6sense is enabling sales and marketing teams to drive revenue in unprecedented ways, and the company’s new go-to-market executive team will only accelerate its leadership position.
“6sense has already built the leading platform to modernize the marketing cloud, and with Dave, Kyle and Sanjay on board, we’ve rounded out our team of experts to accelerate our growth. Customers like Box, Cisco and Dell are seeing amazing results with complete visibility into the full buyer journey and the power to predict when the next buyer is ready. We can’t wait to help sales and marketing teams everywhere achieve similar levels of success,” said 6sense CEO Jason Zintak.
As marketers continue to demand big data and AI technology that can help identify in-market buyers, 6sense’s new executive hires will educate the market on the significant differences between solutions that connect a full range of intent signals over time and use machine learning to predict for a specific selling opportunity window, versus other commoditized data tools that simply add more noise than signal. Simon, Christensen, and Kini will steer the company’s go-to-market strategy and operations to accelerate adoption of a platform that is delivering measurable results for 6sense customers, including a 3x lift in conversion rates for Cisco, 12x the return on media spend for Dell and a 9x increase in average deal sizes for PGi.
“It is clear that predictive analytic capabilities are crossing the chasm in B2B from experimental to required. In fact, these advances strongly influenced the development of the Demand Unit Waterfall. Now, it’s not a question of if organizations should employ predictive, but rather, how best to integrate a combination of deep attribute and behavioral data to drive productivity and efficiency,” said SiriusDecisions Senior Research Director of Demand Creation Strategies Kerry Cunningham.
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