Today, Skai, a go-to-market engine formerly known as Kenshoo that powers brand decisions and execution with actionable intelligence, announces an exclusive partnership with Gopuff, the go-to platform for consumers’ immediate everyday needs, expanding Skai’s media network in the essentials, food and beverage delivery categories. Together, through the CitrusAd API, Skai and Gopuff will offer brands the unique ability to reach consumers 24/7 and grow e-commerce through insights, advertising, and cross-channel measurement within a single platform.
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Gopuff has powered triple digit order and sales growth every year since it was founded, and in 2020 alone, served more customers than it did in all previous years combined. Consumers increasingly prefer to shop online or via an app, whether it be for clothes, cleaning products, healthcare or food and drink – and this trend has only been accelerated by the pandemic. Brands have an opportunity to get in front of these active consumers through media – making sure those products are in the consideration set when someone is filling an online cart. By enabling brands to advertise and manage campaigns on one robust easy-to-use platform, Skai clients can promote specific products directly on Gopuff. This enables brands to reach customers directly at the point of sale, deliver unmatched scale with premium shelf space, and drive sales.
Unlike others in the delivery space, Gopuff is available around the clock in most markets to deliver customers instant needs in about 30 minutes. With this latest media expansion, Skai clients can now reach and serve their customers at any time of the day and deliver advertised products in minutes. During just the past week of the Gopuff Ad Solutions in-app pilot, customers saw an average of 3.1x return on ad spend across over 1,000 products in various categories, with the top quartile of campaigns achieving 10.3x return on ad spend.
“We’re thrilled to partner with Skai to make it easier for our brand partners to target customers both on and off the Gopuff platform,” said Andrew Breman, Gopuff VP Media Revenue. “Gopuff has a unique ability to deliver to customers around the clock – and deliver on their wants and needs in just a few minutes, enabling brands to quickly capitalize on their media.”
“While the adoption of everyday delivery was catalyzed by the pandemic, it’s clear that this behavior is here to stay. Brands that could typically rely on aisle endcaps need to transition that strategy online and invest in retail media to promote their products to consumers in the virtual store,” said Nich Weinheimer, GM of Skai Commerce. “Through our partnership with Gopuff, Skai looks forward to empowering more brand advertisers as we continue to build in new ways to optimize digital campaigns and promote products where customers are actively making purchases.”
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Online grocery and demand for instant delivery is booming, and retail media is the next big area for investment for CPG companies. Skai is leading the charge in providing access to this growing medium. The company recently announced its integration with CitrusAd’s API to expand its global retail media offering. With today’s addition of Gopuff, Skai now has 39 retail partners where brands can advertise – making it the largest player in retail media worldwide.