Award-winning public relations and content marketing agency Mutant has appointed branding and communications veteran Archana Menon as its Country Head for Malaysia. In her new role, Menon will be responsible for overseeing and growing Mutant’s business in Malaysia, offering specialist services in branding, content development, PR and digital marketing to both existing and new clients and driving results that boost sales, leads, and customer retention.
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Menon, who was previously Country Head for Ruder Finn Malaysia, brings more than 14 years of experience in integrated communications, media planning and branding to the agency. Having worked across a variety of sectors, including property, healthcare, technology and telecommunications, Menon’s diverse track record includes strategic counsel and crisis management for local and regional SMEs, startups and government bodies.
Menon’s appointment supports Mutant’s broader plans for the region, including its goal of becoming a full-service, integrated agency, with new digital marketing and branding offerings.
“Mutant is redefining how PR, content, digital marketing and branding come together to help businesses succeed, and I’m excited to see how Archana will take her depth of knowledge, strong leadership and passion for the job to solidify and grow Mutant in Malaysia,” said Joseph Barratt, founder and CEO of Mutant.
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“Mutant’s ability to pair strong storytelling with public relations has helped clients successfully navigate the transformation we’re seeing in the media landscape. I’m excited to now take things a step further by combining content, PR, branding and digital marketing to attract a strong roster of clients, and help them stand out and drive business goals,” Menon said.