Zuora, Inc, the leading cloud-based subscription management platform provider, has completed its acquisition of Zephr, a leading subscription experience platform used by global digital publishing and media companies. By adding Zephr’s capabilities, Zuora® will enable companies in the media industry and beyond to nurture and monetize their subscriber relationships by better understanding their behaviors, experimenting with the right digital offerings, and optimizing their digital experiences.
“As the competition for subscribers becomes increasingly intense in media, digital publishing, and beyond, companies must keep subscribers engaged with the right offers and the right packages at the right time”
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“As the competition for subscribers becomes increasingly intense in media, digital publishing, and beyond, companies must keep subscribers engaged with the right offers and the right packages at the right time,” said Tien Tzuo, CEO and Founder at Zuora. “That’s where Zuora comes in. With our acquisition of Zephr, we’re adding new capabilities to create a one-stop-shop to succeed in the Subscription Economy®.”
“As a long-term partner, we are thrilled to join Zuora,” said James Henderson, CEO at Zephr. “With the combination of products, our customers will be able to fully understand the entire subscriber journey, helping them nurture and monetize subscriber relationships.”
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“Subscriber experience and sophisticated billing often operate in parallel, largely disconnected universes,” said Igor Stenmark, Managing Director at MGI Research. “The combination of Zuora and Zephr has the potential to create a robust approach to help organizations better monetize their subscriber relationships, improve retention, and accelerate growth across a broad range of industries such as media and digital publishing, among others.”
Zuora acquired Zephr for $44 million in cash, plus an earnout consideration of up to $6 million, subject to certain financial objectives. The transaction was previously announced on August 24, 2022.