Versus Systems Inc. announced that it has entered into a cooperation agreement with eGrowcery, a leading retail food industry white-label eCommerce platform, to use Versus’ AI and interactive products with eGrowcery’s clients in the grocery, liquor and convenience store space. Versus and eGrowcery have also signed a software license agreement for a new AI-powered recipe tool, designed to drive supplemental sales and enhance the shopper’s experience.
Versus’ AI technology will be integrated into eGrowcery’s eCommerce platform, giving shoppers access to AI-generated recipes inspired by the contents of the shopper’s carts. The AI-powered recipe technology enhances eGrowcery’s suite of market-leading eCommerce tools, while extending Versus’ interactivity and AI portfolio into new verticals.
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“Our goal at Versus is to use interactivity and rewards to make any experience more fun and engaging. We are excited to partner with eGrowcery to use AI to enhance the shopping experience,” said Matthew Pierce, CEO of Versus Systems. “By adding our proprietary technology to the industry-leading eGrowcery platform, we hope to benefit both the shoppers and the stores that work with eGrowcery – and we hope end users will find new recipes that their families will love.”
Patrick J. Hughes, CEO of eGrowcery, commented: “Partnering with Versus enables us to augment our technology to drive retailer brand recognition and awareness, along with additional online sales and new shoppers for our retail clients. We look forward to working with Versus and offering their best-in-class technology on our platform.”
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