Velocity, A Managed Services Company that provides network management, voice and data connectivity solutions, and other telecommunications services, along with digital media displays and advertising networks, today announced it has entered into a partnership with Screenvision Media to deploy an in-lobby digital media network.
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Screenvision Media (Screenvision) is a national leader in cinema and premium video advertising, offering on-screen advertising, in-lobby media, and integrated marketing programs to national, regional and local advertisers. This partnership enhances Velocity’s position in the digital out of home (DOOH) media network by adding additional advertising touchpoints throughout the moviegoing experience.
“We are excited to continue the expansion of our DOOH media networks with Screenvision. We have a very strong existing relationship with Screenvision across content distribution and other OOH networks in grocery and hospitality. We are very optimistic about the potential revenue stream from these cinema lobbies as moviegoers return to theaters,” said Greg Kiley, CEO of Velocity.
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Through this dynamic partnership, Velocity will install a combination of digital posters and digital standees in Screenvision’s existing network of theaters. The initial rollout will access between 500 and 1000 theaters and constitute 2,000 to 4,000 state-of-the-art digital screens. Geopath will measure the advertising network, and in addition to Screenvision selling, the screens will be accessible on programmatic exchanges and available to studios to promote upcoming movie releases.
“We are looking forward to expanding our lobby footprint within our overall cinema advertising network and growing our partnership with Velocity. The lobbies play an impactful role for our clients seeking to connect to moviegoers as brands can reinforce and amplify the on-screen message before and after the movie. Also, the incremental screens provide us additional impressions to satisfy the demand for on-screen advertising,” said John Partilla, CEO of Screenvision Media.
Velocity and Screenvision’s long-standing relationship continues to provide brands the maximum opportunity to create meaningful and memorable impressions and engage highly targeted audiences in the complex media market.
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