Snowflake, the cloud data platform, announced the latest technology advancements from its partnership with Salesforce, the global leader in CRM, that will yield significant opportunities for joint customers. Native integrations between the two technologies will allow organizations to easily unify and analyze all data in Snowflake Cloud Data Platform and visualize it with business intelligence tools such as Tableau and Salesforce applications, to reveal new insights about their businesses and their customers.
“The vast data clouds of Salesforce, including sales, marketing and service; Salesforce’s advanced analytics; and Snowflake’s market-leading cloud data platform; comprise a formidable combination of capabilities to mobilize data in the service of the enterprise”
Now more than ever, organizations face significant change, such as the local and global impacts of COVID-19 and the need to drive business recovery. To navigate such change, organizations require a single repository for all their data. This includes how they generate data via Salesforce, their business applications, mobile apps, web activity, and IoT devices; how they acquire third-party data via data marketplaces and private data exchanges; and how they store all that data via data warehouses, data marts, and data lakes. Joint Snowflake and Salesforce customers will now be able to bring data from Salesforce into Snowflake Cloud Data Platform in an easy, frictionless way. This will eliminate data gaps, make insights accessible and actionable to every business user, and deliver richer data-driven customer experiences.
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“The vast data clouds of Salesforce, including sales, marketing and service; Salesforce’s advanced analytics; and Snowflake’s market-leading cloud data platform; comprise a formidable combination of capabilities to mobilize data in the service of the enterprise,” Snowflake CEO, Frank Slootman said.
“Access to timely, trustworthy information – that is easy to analyze – has never been more important as organizations are looking to empower everyone to make faster, more informed decisions rooted in data,” said Adam Selipsky, President and CEO of Tableau. “Enabling more people to unlock the power of data is at the core of the partnership between Salesforce, Snowflake and Tableau and it’s now even easier for customers to access and analyze their critical data in the Snowflake Cloud Data Platform. We look forward to what lies ahead from our partnership with Snowflake and how we’ll help our joint customers continue along their journey of digital transformation.”
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