Ecommerce brands can leverage robust fulfillment center and customer data to create an enhanced, more personalized shipping experience, while reducing support inquiries
ShipBob, the leading global omnifulfillment platform, announced the launch of a new direct integration with Klaviyo, a unified customer platform, to provide users with a more transparent and personalized post-purchase and shipping experience. Klaviyo’s platform pulls together all of a company’s customer data, all updated in real-time and made accessible and actionable in the same platform used to send email and SMS. This integration will empower mutual ShipBob and Klaviyo merchants to help their customers feel more in touch with their orders throughout the fulfillment process, increasing both the likelihood of consumers to purchase again and their lifetime value.
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Integration highlights:
- Enhanced personalization to provide more transparent and personalized communications related to order processing, fulfillment operations, carrier tracking and delivery with the ability to sync order and tracking information from ShipBob, directly into Klaviyo
- Real-time segmentation and automation to leverage live order, fulfillment and customer data to enrich new segments and create automated campaigns, contextualizing each step leading up to the delivery of an order from merchants to customers
- Elevated customer experience to help bridge the communication gap between an order being placed and the next available marker with fulfillment center updates — without waiting until it’s labeled and with a carrier — to reduce WISMO (“where is my order”) questions and tickets for your support teams by 30-50 percent
Brands that incorporate the ready-to-use integration into their daily workflow will have access to more specific order information — including sending pre-fulfillment status proactively to customers without them having to wait up to several days for the order to be scanned while in the carriers’ hands — that significantly reduces both support inquiries and the time spent gathering information.
“Providing a more transparent shipping experience helps brands significantly reduce order confusion and gain even greater customer trust,” said Dhruv Saxena, CEO of ShipBob. “For brands, especially in the ecommerce space who are looking for a more transparent shipping experience, the turnkey ShipBob-Klaviyo integration makes it easy to pull together all customer information.”
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ShipBob’s fulfillment locations across North America, Europe and Australia help ensure Klaviyo’s customers around the world get products quickly and at lower shipping costs. ShipBob’s omnichannel logistics capabilities also help brands expand beyond their primary storefront and onto the biggest names across retailer websites, marketplaces and brick-and-mortar locations.
“Customer engagement directly affects customer retention and loyalty, and ShipBob is a company that completely aligns with that thinking,” said Rich Gardner, VP, Global Partnerships at Klaviyo. “ShipBob’s integration with Klaviyo will offer customers outstanding communication throughout the entire shipping process, as this enhanced experience will allow brands to see every interaction users have all in one place. We’re happy ShipBob and Klaviyo are together to create this best-in-class integration.”