Seed Group Partners With TradeTech Leader Nexxiot to Accelerate Cutting-Edge Digital Supply Chain Services Across the MENA and GCC Region

Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has announced a new strategic partnership with Nexxiot, a Swiss firm and TradeTech leader, to drive the adoption of cutting-edge supply chain technology to facilitate unparalleled capabilities in global trade.

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“Unique new data and algorithms create transparency and process automation across maritime, rail, air and intermodal cargo transportation.”

Under the new partnership, Seed Group will help Nexxiot expand its operations in the UAE and the wider Middle East and North Africa region, furthering its strategy to propel the deployment of cutting-edge technologies and solutions to transform the logistics sector.

Known for its radical approach to trade technology, Nexxiot combines IoT (Internet of Things) sensor hardware, software, and Big Data analytics to empower clients and partners to optimize operations and create new data-driven services. This enables the region to continue to extend its status as a leading global trade hub.

Nexxiot’s trusted technology and global reputation for delivering unparalleled value enables all supply chain stakeholders to dramatically transform their operations.

The company’s technology portfolio includes products for real-time monitoring of load status of non-powered rail cars, temperature monitoring of sensitive cargo, and monitoring of any internal and external influences affecting cargo to reduce the risk of damage and optimise future transport.

Industrial IoT comes with various advantages that many sectors can benefit from, such as reduced costs, improved decision-making, asset tracking, remote monitoring, and greater energy efficiency.

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In line with the UAE government’s vision for a more sustainable future, Nexxiot aims to enable a 5% reduction in global carbon dioxide cargo emissions by increasing efficiency in cargo transport and eliminating waste caused by inefficient routes, aligning with the UAE’s Net-Zero by 2050 initiative.

Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “Considering the dramatic growth of the MENA region as a global trading hub, cutting-edge IoT and data has become more important than ever. Recognizing this global mega-trend, we look for partners that support our mission to further facilitate this growth. Every actor in the global supply chain requires transparency to create continuous improvement and drive value to their clients and partners. This creates wealth and enables us to reach our sustainability goals as well.”

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