Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media’s advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media’s patented 3-Way-Handshake cybersecurity technology uniquely verifies and digitally signs each ad impression, making it tamper-proof and preventing spoofing and impersonation at its root.
Sayollo’s technology offers advertisers access to one of the ecosystem’s fastest growing segments: immersive in-gaming ads. Sayollo matches any brand to its perfect demographic by showing relevant, immersive and non-disruptive messages inside games players already play, offering advertisers a direct channel to the world’s 2.6B mobile gamers. With Sayollo advertisers strategically place video ads in premium virtual locations, where, based on the company’s patented Emotional Targeting technology, ads are shown when players experience positive emotions.
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In the face of the growing scope and sophistication of digital ad fraud, Sayollo has chosen to partner with Protected Media in order to maintain its promise of increased ROAS by keeping the in-game advertising ecosystem safe from bots, click-farms, and fraudulent transactions.
Protected Media’s innovative cybersecurity ad fraud solution employs impression-level, tamper-proof cryptography for user & device authentication, data verification, and “bad” source take-down. The solution’s patented 3-Way-Handshake guarantees the validity and quality of any given transaction across the supply chain by enabling anyone to easily verify and authenticate their transactions.
In addition, the solution offers stronger, more proactive protection because it caters to both supply and demand, creating an internal feedback loop of cross-supply chain knowledge sharing and collaboration to effectively fight fraud. As opposed to traditional Machine Learning based solutions, cybersecurity is the most innovative technological approach able to guarantee authenticated and verified user engagement across the advertising supply chain.
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