Sales Tech Category Leaders Groove and Clari Form Strategic Partnership

New partnership helps sales leaders improve sales execution, drive greater consistency, and act on key insights to stop revenue leak

Groove, a leading sales productivity platform for enterprises using Salesforce, and Clari, the leader in Revenue Collaboration & Governance (RevCG), announced a strategic partnership. Together, the two sales tech leaders will enable sales leaders to run revenue with more precision, greater collaboration, and faster execution.

“We’ve seen incredibly strong results from joint customers using our two platforms together, and this formal partnership will help us transform even more revenue organizations.”

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Clari’s unique combination of historical insight, real-time capabilities, and forward-looking projections gives all revenue-critical employees – from reps to execs – the ability to stop revenue leak and the confidence to achieve revenue precision. Groove’s sales productivity platform empowers every seller to reach their full potential by arming them with a suite of tools that improve sales execution and drive greater consistency, increasing quota attainment over time.

With Clari as the system of collaboration and governance, and Groove as the system of action, companies can improve sales execution, drive greater consistency, and act on key insights to stop revenue leak.

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“Clari has always been about providing companies with the collaboration and governance required to run revenue with maximum precision, and Groove completes the equation by enabling our joint customers to turn the insights we provide into action,” said Andy Byrne, Co-Founder and CEO of Clari. “We’ve seen incredibly strong results from joint customers using our two platforms together, and this formal partnership will help us transform even more revenue organizations.”

“Groove and Clari coming together is definitely a ‘1 + 1 = 3’ scenario for revenue leaders,” said Chris Rothstein, Co-Founder and CEO of Groove. “Bringing together Clari’s revenue collaboration and governance capabilities with Groove’s strength in sales execution and productivity provides the ultimate value proposition: See the future with Clari and then create that future with Groove.”

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