Sales Empowerment Group (SEG) announced its rebrand to Brickwork, unifying its businesses under a single identity and launching brick.work. Brickwork is the AI-powered go-to-market partner for the mid-market, formed to design, build, and operate your complete revenue system.
“Revenue growth is not created from disconnected initiatives. It is built, layer by layer, to be durable,” said Matt Reilly, CEO of Brickwork. “Brickwork reflects exactly what we do: design and construct the full go-to-market system.”
Over the past several years, Sales Empowerment Group, Action Selling, and Square 2 Marketing have operated as one integrated growth services company – sharing leadership, capabilities, and a unified approach across sales, marketing, and RevOps. Brickwork delivers a single operating system and name that matches how the company already works: integrated, execution-driven, and outcome-focused.
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“Revenue growth is not created from disconnected initiatives. It is built, layer by layer, to be durable,” said Matt Reilly, CEO of Brickwork. “Brickwork reflects exactly what we do: design and construct the full go-to-market system.”
Brickwork brings together strategy, sales talent, marketing, digital experience, data services, and revenue operations into one connected model. Unlike traditional firms that specialize in isolated functions, Brickwork operates as a single partner accountable for building and running the entire revenue engine. Its AI-powered capabilities further enhance execution, enabling faster insights, tighter alignment, and more predictable outcomes for mid-market organizations.
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Key elements of the rebrand include:
- Unified Brand: Sales Empowerment Group, Action Selling, and Square 2 Marketing now operate as Brickwork – one company, one system, one standard of execution.
- AI-Powered Model: Embedded AI capabilities accelerate decision-making, optimize performance, and improve revenue predictability.
- End-to-End Go-to-Market Execution: Integrated delivery across strategy, sales, marketing, website, data, and revenue operations.
- Expanded Capabilities: Added investment in tools, frameworks, and talent that enable measurable revenue outcomes.
“This is not just a rebrand,” said Sam Franzosa, CRO. “It is a reinvention of how go-to-market execution should work. The market does not need more strategy decks; it needs systems that perform. That is what we build.”