Cineplex will integrate non-endemic offers directly into its checkout journey, expanding customer value and generating new revenue streams
Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each customer has added Cineplex to its growing portfolio of premium global brands.
Cineplex has integrated Rokt’s AI-powered technology into its ecommerce checkout experience, enabling the company to deliver highly relevant, non-endemic offers and messages to guests in real-time. The partnership marks a strategic expansion of Cineplex’s digital capabilities, unlocking new opportunities to enhance the customer experience and generate incremental value during the highest-intent moment of the transaction.
“At Cineplex, we’re always looking for innovative ways to elevate the guest experience both in our theatres and across our digital platforms,” said Kristie Painting, Executive Vice President, Cineplex Media. “By partnering with Rokt, we can deliver more relevant messages to our moviegoers while unlocking new revenue opportunities. We’re excited about how this collaboration will enhance the customer journey and drive meaningful engagement.”
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Cineplex becomes the latest major entertainment brand to adopt Rokt’s AI-powered relevance within its digital transaction flow. This partnership brings together Cineplex’s deep understanding of the moviegoing experience with Rokt’s ability to deliver real-time relevance at scale.
“We’re thrilled to partner with Cineplex as they bring Rokt’s AI-powered relevance into their transaction flow for the first time,” said Craig Galvin, Chief Revenue Officer at Rokt. “Cineplex is an iconic entertainment leader, and this collaboration reflects a shared commitment to innovation and performance. By activating relevance within The Transaction Moment, we’re helping Cineplex unlock sustainable, incremental value across their digital ecosystem.”
Rokt’s trusted, scaled network will power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. In 2024, Rokt saw revenues grow by more than 40% year over year to $600 million. This news follows Rokt’s recent announcements of partnerships with PayPal, Ulta Beauty, Albertsons and Macy’s and its recent acquisitions of Canal, mParticle and Aftersell.
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