Enhanced Program Offers Manufacturers Increased Co-Marketing Opportunities, Better Market Planning, and Improved Customer Engagement
Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, announced the next evolution of its global Original Equipment Manufacturer (OEM) Partner Program. The enhanced offering now provides increased market access opportunities, simplification, and standardized product alignment for manufacturers, enabling participants to fully leverage Rockwell Automation technology.
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“Rockwell Automation’s OEM Program has opened up many strategic opportunities, both from a technology perspective as well as identifying new unfilled niches with end-users.”
Rockwell Automation works with OEMs (also referred to as Machine and Equipment Builders) across the globe to design, develop, and deliver innovative equipment with Rockwell Automation solutions. Those OEMs that show a commitment to use Rockwell Automation offerings across their portfolio, and then effectively partner to create innovative solutions for their customers are recognized as OEM Partners. The OEM Partner Program is designed to better align customers to partners and foster increased innovation through Rockwell Automation’s technology and domain expertise.
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First established in 2010, the OEM Partner Program now includes almost 3,300 manufacturers worldwide. The latest evolution of the program builds on the successful technical-driven relationship between Rockwell Automation and its member companies, and now incorporates even greater alignment to better position OEMs as delivery partners of Rockwell products.
“The right OEM is critical to the success of a manufacturing operation,” said Dan Throne, OEM manager for North America at Rockwell. “Customers need innovative machines that easily integrate into their operations. They require flexible and efficient equipment that increases business agility, optimizes productivity, and can turn mined data into working information capital. OEM Partners embrace this thinking and use Rockwell Automation technology and expertise to bring it to life.”
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