Bolt to power checkout on REVOLVE and FWRD websites
Bolt, a leading checkout technology company, announced that it will be powering checkout for FWRD’s first ever pop-up shop in Los Angeles. REVOLVE Group, Inc. (NYSE: RVLV) first used Bolt’s Checkout Links at Revolve GALLERY during Fashion Week in New York last fall—resulting in a 35% year-over-year increase in total orders at that event—and the fashion retailer is now bringing this same inventive technology to FWRD’s physical shopping experience. Shoppers will have the opportunity to interact with the brand in real life, shopping a special assortment of trending pieces curated by FWRD Creative Director and supermodel Kendall Jenner. This chapter represents the latest in the thriving relationship between REVOLVE and Bolt—and precedes the upcoming rollout of Bolt on the websites of REVOLVE and FWRD.
Bolt will offer a seamless, see now, buy now checkout for FWRD. Shoppers can simply scan a QR code to get immediately directed to a FWRD-branded checkout page, where they can purchase items with a single click. Not only does this typically result in higher conversion and reduced checkout friction, but shoppers associate their positive experience with FWRD, reinforcing their loyalty to the brand.
“As we celebrate REVOLVE’s 20th anniversary this year, we’re always looking to power our brand with today’s most innovative technology,” said Raissa Gerona, Chief Brand Officer, REVOLVE Group. “We expect this deepened partnership to contribute to our next phase of growth, and I’m thrilled to work closely with Bolt to further elevate the shopping experience for our customers—both online and in store.”
Jonathan Tam, VP of Operations, REVOLVE Group emphasized Bolt’s role in helping the brand expand its footprint to offer the best shopping experience on every surface: “We’re excited to discover more ways to use in-person experiences as a vehicle to drive customer engagement online. We see opportunities to use one-click QR codes at future pop-up events, physical ad spaces, various marketing channels, or ambassador programs.”
Checkout Links, a versatile omnichannel offering, can also be utilized in numerous other scenarios. Merchants have the opportunity to convert casual browsers to lifetime customers by incorporating Checkout Links into their own digital platforms, including emails, blog posts, and chat interfaces. Additionally, Checkout Links can seamlessly extend to physical settings like brick-and-mortar stores, interactive signs, trade shows, and events. In these instances, Bolt account users can conveniently make purchases with a single click by scanning a QR code. Once a shopper has created a password-less account with Bolt, its universal account network ensures that shoppers—including those using Checkout Links—will receive a frictionless, one-click checkout with any Bolt merchant. Should a particular size, color, or variation of an item be unavailable in-store, a shopper can simply scan the QR code on the item’s tag and be instantly directed to the product page to effortlessly complete the purchase online.
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“REVOLVE’s commitment to innovation has been a key driver of its incredible growth over the past 20 years. We’re thrilled to again partner with REVOLVE to power FWRD’s exclusive pop-up, and we can’t wait to bring a seamless shopping experience to this highly anticipated event in LA,” said Bolt CEO, Maju Kuruvilla. “These curated styles and physical spaces demand an innovative checkout solution, and we look forward to using Checkout Links to help every shopper buy with shockingly simple convenience.”
To experience the best IRL checkout experience, head to the FWRD pop-up where guests who check out with Bolt will receive a 10% discount. The pop-up will be open from June 9th until August 13th, 2023 at 8804 Melrose Avenue in West Hollywood. Hours of operation will be Monday-Saturday from 11am to 7pm and Sunday from 12pm to 5pm. Hours are subject to change for special events.