Leveraging Revo Video’s video shopping platform, Kate McGuire, a sustainable fashion “redesigner”, will debut her new line of upcycled clothes on November 11 via video shopping on luxury fashion marketplace, Dora Maar
Revo Video, the most robust video shopping solution, announced a partnership with pre-owned luxury fashion marketplace Dora Maar to bring acclaimed fashion “redesigner” Kate McGuire’s newest collection of upcycled couture to consumers through a digital shopping experience.
Debuting on November 11, consumers will be able to instantly shop Kate’s first-ever consumer facing collection in real time via shoppable video. The new collection will feature five bespoke pieces that will range from dresses to coats.
Utilizing Revo Video’s technology platform and hosted on Dora Maar’s site and across socials, Kate will showcase her design-led upscaled couture, creating an immersive shopping experience. During her video shopping experience, consumers will be able to click on the products within the video and purchase them for the first time.
“We are thrilled to be partnering with the innovative Kate McGuire to together bring her pieces of upcycled clothing to the public as there’s never been a collection sold in this way. Every single piece is handmade and honors true craftsmanship,” said Lauren Wilson, founder and CEO of Dora Maar. “Video shopping is an emerging medium where brands are able to connect and sell their products. This debut will allow consumers to see and hear the stories behind her beautiful “converted” collection taking the shopping experience to a whole new level.”
A sustainable fashion activist and champion of sustainability, Kate founded Converted Closet to inspire and empower others to give a second life to their own unworn clothes. Converted Closet aims to demystify the process of converting clothes and encourages followers to unleash their inner designer, producing sustainable fashion without sacrificing style.
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“This collection respects and honors the planet, with a juxtaposition of modern and old – imbued with provenance. Clothes, especially refashioned clothes, tell the coolest stories, spark imagination and are an utter joy. Creating a shopping experience where I can interact with consumers, answer their questions, and regale them with the stories of how these pieces came to life, will create true ‘shoppertainment’,” said refashion designer and founder of Converted Closet, Kate McGuire. “My mission is to raise awareness, change mindsets and empower everyone to view unique converted fashion as a viable alternative to buying new.”
“We are excited to be able to partner with these great brands and see them bring this new collection of clothing to life in this new shoppable format,” said Cynthia Nelson, Chief Strategy Officer, Revo Video. “Shoppable video and live shopping is the future of retail and allows brands to educate consumers on the products they are buying in a fun and interactive way.”