Reseller Program Developed to Meet Increasing Customer Need for GRC as Critical Component of Information Security Programs
Reciprocity, the company behind ZenGRC, the industry-leading information security risk and compliance solution, announced the launch of a new channel partner program designed to deliver the most advanced infosec risk and compliance products, capabilities and experts in collaboration with strategic technology vendors and solution providers as demand for infosec solutions surges nationwide.
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“We see substantial value in supplementing our direct sales efforts through the channel, and recognize that many mid-market and enterprise customers purchase their information security solutions through a trusted advisor”
With hundreds of ZenGRC customers, Reciprocity is experiencing rapid growth, both in terms of new customers and annual recurring revenue. Reciprocity was recently positioned by Gartner as a Challenger in the 2020 Magic Quadrant for IT Risk Management, driving interest from outside resellers. Reciprocity’s channel program enhances partner opportunities and incentives, captures new revenue streams, and drives tighter collaboration to help customers through digital transformation. Recognizing the importance of partners to Reciprocity’s growth strategy, the program looks to deliver strong customer outcomes through the company’s partnership with its resellers.
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“We see substantial value in supplementing our direct sales efforts through the channel, and recognize that many mid-market and enterprise customers purchase their information security solutions through a trusted advisor,” said Jordan MacAvoy, Vice President of Marketing and Business Development at Reciprocity. “Our channel program unifies leading-edge infosec risk and compliance technologies and services with critical sales, marketing and operational support into a program designed to increase competitive advantage, create unique customer value, maximize revenue opportunity, and deliver great results. We believe strongly that a well run partner program will be good for our business, our partners’ business, and the joint customers whose problems we’re helping to solve.”