RainFocus, the next-generation event management and marketing platform, today announced agreements with leading event agencies and partners including BW Events, Churchill Studios Inc., D3G Productions, Dynamic Events, Eventbase, Launch Inc., Nteractive, and McCorkell. The agreements are part of a comprehensive partner program designed to supplement RainFocus’ direct selling initiatives and support market demand as well as the evolving needs of its global enterprise client base.
As part of the RainFocus Partner Program, this growing network of trusted partners will enable customers to manage, deliver, and optimize all events—regardless of format—with confidence. These new partners will join with RainFocus to empower events and marketing teams to optimize their event data to generate event-qualified leads, accelerate marketing conversions, increase sales productivity, and boost customer retention.
“We are ecstatic to be joining with so many organizations who will help us share the vision of personalizing event experiences with organizations worldwide,” states RainFocus CEO, JR Sherman. “This year has been an inflection point for our company because, in spite of all the uncertainty that has consumed the events industry, RainFocus has successfully unified data seamlessly across physical, virtual and hybrid experiences.”
Read More : SalesTechStar Interview with Scott Lasica, Chief Sales Officer at Stream
The RainFocus Platform allows events and marketing teams to easily cross-examine and optimize behavioral data from their virtual, physical, and hybrid events to dial in the right engagement for each event. With over two million virtual attendees and counting this year, RainFocus is paving the way for events teams to build the ideal hybrid event strategy.
The RainFocus Partner Program will offer a variety of benefits to agencies, partners, and resellers, including expanded event opportunities, simplified event management, enhanced value for existing customers, and the flexibility to pivot delivery format when needed.
Read More : Three Ways to Measure Whether Sales and Marketing Teams are in Sync