Perficient, Inc., the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, announced a multi-year expansion of its partnership with the Dallas Mavericks NBA franchise.
Under terms of the agreement, Perficient will receive a variety of marketing and corporate engagement benefits, including courtside and digital signage and client hospitality amenities. Perficient will also continue as the exclusive sponsor of the Honorary Co-Captain program, in which young Mavericks fans receive an exclusive, on-court pre-game experience.
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“The Mavericks are one of the most exciting teams in the NBA and are well-known for their innovative approach to creating unique fan experiences both on the court and in the community”
“The Mavericks are one of the most exciting teams in the NBA and are well-known for their innovative approach to creating unique fan experiences both on the court and in the community,” said Bill Davis, vice president of marketing, Perficient. “We’re excited to align ourselves with a championship-caliber team built around a multi-generational talent in Luka Doncic. We’re also thrilled to invest beyond the court in the Dallas community via this partnership.”
In addition to its relationship with the Mavericks, Perficient is again collaborating with team owner Mark Cuban and his Foundation to host Artificial Intelligence (AI) Bootcamps for high school students in the Dallas and Houston regions. Cuban discussed the importance of the AI Bootcamps, among other topics, when he appeared on a recent episode of the Perficient “What If? So What?” podcast. Perficient also recently announced the launch of its Bright Paths Program coding bootcamp in Dallas. Both the Bright Paths and AI Bootcamp programs are designed to advance STEM education and career opportunities for underrepresented constituencies and communities.
“It’s exciting to partner with a global leader like Perficient that’s as committed to the Dallas region as we are,” said Cynt Marshall, chief executive officer, Dallas Mavericks. “In addition to being a trusted digital consultancy in Dallas and across the globe, Perficient is making worthwhile investments in our community’s STEM education resources. We’re looking forward to our mutually beneficial partnership for years to come.”