Partnership benefits category management customers to drive higher sales and margins
Pensa Systems, a leading innovator in automated retail shelf intelligence, today announced a partnership with Blue Yonder, a leader in digital supply chain and omni-channel commerce fulfillment. By combining data and insights from Blue Yonder’s category management solutions with Pensa’s automated view of real-world in-store shelf conditions, mutual customers will be able to continuously optimize assortments, maximize efficiencies and drive incremental sales.
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Once considered a tactical activity focused on filling shelves, today’s category management has emerged as a competitive differentiator. As a key connection point with the consumer, category management yields a range of critical data about individual products, assortments, space management, demand trends, and localized shopper preferences.
Pensa provides continuous monitoring and feedback of actual retail shelf conditions delivering a source of truth about out-of-stocks, shelf effectiveness, and space allocation. Pensa’s in-store execution signal together with Blue Yonder’s customer-centric space planning and assortment management solutions enable mutual customers to continuously improve planograms, assortment plans, store layouts, and forecast accuracy.
Pensa is the first fully automated shelf intelligence solution, learning to visually recognize and distinguish between products on the shelf much as a human does versus scanning a barcode on the back of a package or comparing a single product image against a product image database. Pensa captures then analyzes a video stream of hundreds of images, taken from numerous angles, of each individual product on the shelf to accurately identify and distinguish between products in near real-time to calculate a highly accurate view of shelf inventory and performance. See Pensa capture and analyze a store aisle in seconds here.
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“Bringing innovation to the market is core at Pensa and collaborating with leaders like Blue Yonder to deliver business value is the best kind of innovation,” said Richard Schwartz, president and CEO of Pensa Systems. “The age of Shelf 3.0 is upon us, and I am very excited at the prospects of our partnership to improve category management and corresponding business results for our mutual customers.”