Exclusive launch between tech leaders enables c-stores to sell more merchandise through all digital channels, including order ahead, curbside third-party marketplaces, and delivery
Paytronix Systems, Inc., the most advanced digital guest experience platform, announced an exclusive launch with PDI, a global provider of leading enterprise management software for the convenience retail and petroleum wholesale industries, to help c-store brands win in the competitive digital-ordering marketplace. The integration between Paytronix and PDI Enterprise enables c-stores to sell their full inventory of items more easily through both first-party and third-party ordering sites.
The combination of Paytronix and PDI makes it easier for c-store brands to manage digital ordering and delivery, providing the tools to track real-time inventory, maintain pricing, and manage financial information for reporting and accounting. By connecting Paytronix Order & Delivery customers to the inventory and pricing information in PDI Enterprise, this integration helps retailers create a digital storefront with a store’s entire inventory, which can often include more than 4,000 SKUs.
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“Our goal is to unlock the power of retailer data and enable that retailer to innovate faster, make better decisions, and evolve the definition of convenience,” said Jeff Hassman, VP Platform Product Strategy and Partnerships at PDI. “Launching this initiative with Paytronix opens up a whole new world for retailers to support ever-evolving consumer shopping patterns and compete with the fast delivery options that have emerged over the past few years.”
“C-stores are transforming rapidly, which is why so many have turned to Paytronix for digital ordering solutions. Digital ordering not only increases sales on its own, but it’s the critical component in moving customers from pump to store, so c-stores can win in today’s hyper-competitive delivery market,” said Andrew Robbins, CEO of Paytronix. “As many brands kicked off their digital-ordering operations with food offerings, this initiative enables them to increase customer basket size by offering center-store items too.”
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Benefits of Paytronix Order & Delivery with the PDI integration include:
- Getting customers to what they want more quickly: A deep inventory of goods is only useful if consumers can easily find what they want. Paytronix Order & Delivery offers search functionality, along with built-in intelligent upsell and cross-sell features. As a result, c-stores can present consumers with additional relevant items in real time, leading to increased basket size and spend.
- Centralized order & pricing management: C-stores have multiple channels open to them, including their own mobile apps, as well as third-party services. Paytronix Handoff enables stores to connect third-party marketplaces directly to their point-of-sale (POS), simplifying the daily management of orders while offering options such as variable pricing. This reduces the tablet clutter that often occurs at checkout counters and provides c-stores with more granular control over the third-party channel.
- Real-time inventory management: Consumers want confidence that the item they put in their checkout cart is the item they’ll actually receive. With real-time access to this inventory information, consumers will only see items that are available for purchase — increasing consumer satisfaction and reducing order errors.
- Financial tracking and reporting: Offering items for sale through different channels means that pricing, sales tax, and inventory are moving through multiple systems. Paytronix and PDI offer the financial reporting necessary to reconcile any differences between back-end accounting systems and third-party marketplaces, reducing both manual labor and errors.