New Zealand Tech Firm Crossware to Fuel Global Expansion with European Acquisition

New Zealand headquartered Software as a Service (SaaS) B2B tech scale-up Crossware and the eKomi Group today announced the acquisition of leading German email signature provider as part of its global expansion.

Crossware, a world-leading email signature solution for Microsoft 365, Microsoft Exchange and HCL Domino with over a million global subscribers acquired the to increase its footprint in the world’s largest economic region – the European Union.

Founded by tech entrepreneur Per Andersen in 2001, Crossware is a homegrown success story with its software used annually on 1.8 billion emails across 80 countries – representing a 10 per cent share of the global email market. Crossware was acquired in 2021 by the eKomi Group – Europe’s premiere & largest independent provider of transaction-based reviews & ratings.

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For Troy Adams, Crossware’s Managing Director, the acquisition of will help build Crossware’s momentum as a vital technology partner while it thrives to become the premier centralized platform for email signature management worldwide.

“This acquisition allows Crossware to control its destiny as a tech firm by allowing us to significantly scale in the European Union,” said Mr. Adams.

“Our partnership with is truly complementary and significantly increases our global reach, software development team and client footprint, which in turn allows us to build scale – one of the most critical components to the success of any technology firm. This acquisition, coupled with our recent rebrand will see us become the technology platform of choice for multi-national firms seeking to utilize their email signatures as a key component of their marketing and brand initiatives.” Mr. Adams continued.

Read More: SalesTechStar Interview with Miles Kirkpatrick, Chief Revenue Officer at Productiv offers over 70 products and solutions based around the Microsoft email services universe, adding unrivaled value and efficiencies to its clients’ businesses. With over 17,000 B2B clients in Europe’s German-speaking region of GermanyAustria and Switzerland, enjoys a plethora of long-term relationships and partnerships while helping these organizations to add value and efficiencies to their business via email tracking and standardized branding.

For Founder and Managing Director Thomas Gangl, this partnership represents an opportunity for the organization to embark on its next growth phase in the global marketplace.

“ and Crossware are working together to change, educate and transform the use of email by companies as a most powerful marketing and data collection tool in their arsenal,” Mr. Gangl said.

“Our partnership allows us to share learnings and expertise as we seek to re-define the epitome of email management. I am looking forward to partnering with the Crossware team as we seek to go global as a merged company as our relationship continues to grow.” Mr. Gangl added.

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Businessefficienciesemailemail trackingGermanGlobal ExpansionlearningsNew ZealandNewspartneringRelationshipSaasSignaturestandardized brandingTRANSFORM